Project Overview: The Inland Empire/Desert Regional Consortium was launching a new apprenticeship program to bridge the gap between education and industry, providing students with hands-on experience and a clear career pathway. To achieve this, the consortium needed a comprehensive branding strategy, including a brand identity, website, brochure, and video series.
Objectives:
- Establish a Clear Brand Identity: Develop a compelling and recognizable brand that resonates with students, employers, and community members.
- Create a User-Friendly Website: Design and launch a website that provides information about the program, showcases success stories, and offers easy navigation for prospective students and employers.
- Develop Informative Brochure: Produce a brochure that outlines the program’s benefits, structure, and success stories in a visually appealing and concise format.
- Produce Engaging Video Series: Create a series of videos to highlight the program’s impact, feature testimonials, and provide an inside look at the apprenticeship experience.
Solution:
- Brand Identity:
- Name and Logo: We developed a distinctive name and logo for the apprenticeship program that reflects its mission and values. The logo featured modern, clean lines and a color palette that conveyed professionalism and approachability. We used the acronym LAUNCH (Local Apprenticeship Uniting a Network of Colleges & High schools) to provide structure for the organization’s messaging framework.
- Website:
- Design and Functionality: The website was designed with a user-centric approach, ensuring it was visually appealing and easy to navigate. Key features included a program overview, application process, and separate resources for businesses, students, and educators.
- Interactive Elements: Integrated interactive elements such as a directory of available apprentices and an application portal to streamline the user experience.
- Brochure:
- Content and Design: The brochure was designed to be both informative and visually engaging. It included sections on program details, benefits, and eligibility requirements.
- Distribution Strategy: The brochure was designed for both print and digital distribution to reach a wider audience.
- Video Series:
- Concept and Production: We produced a series of videos that included testimonials from current apprentices, employers, and program alumni. Other videos featured behind-the-scenes looks at the apprenticeship experience and success stories.
- Distribution: The videos were optimized for sharing on social media, the website, and in presentations to maximize reach and engagement.
Results:
- Brand Recognition: The new brand identity created a strong and recognizable presence, helping the program stand out in a competitive educational landscape.
- Increased Engagement: The website saw a significant increase in traffic and user engagement, with high levels of interaction.
- Effective Communication: The brochure effectively communicated the program’s value, leading to increased interest from both potential students and employers.
- Enhanced Visibility: The video series was widely shared and contributed to greater awareness and understanding of the program’s impact.
Conclusion: The comprehensive branding and marketing strategy successfully launched the Community College Consortium’s new apprenticeship program. By creating a cohesive brand identity, a user-friendly website, an informative brochure, and an engaging video series, we helped the program attract interest, streamline communication, and ultimately achieve its goals of connecting students with valuable career opportunities.
