KEY HIGHLIGHTS

• Ongoing client partnership since 2017
• Complete event branding and conference collateral
• Print and digital design expertise
• Consistent delivery under tight event timelines
• Long-term creative support for one of California’s leading local government organizations

DELIVERABLES

• Conference program and agenda design
• Event signage and wayfinding materials
• Name badges and attendee credential templates
• Presentation templates
• Sponsor recognition materials
• Promotional flyers
• Sponsorship collateral and packet
• Dinner programs
• Additional print and digital conference assets

OVERVIEW

For nearly a decade, our team has partnered with CALAFCO to develop cohesive, professional event materials that support its Annual Conference. Beginning in 2017 and continuing through the 2025 conference and present, we’ve helped create a consistent visual experience that reflects the organization’s mission while evolving alongside each year’s unique theme and program.

The 2025 Annual Conference continued this long-standing partnership, with our team providing creative design and production support for a comprehensive suite of conference materials that also included their new logo and brand identity.

THE CHALLENGE

The challenge was to create materials that were visually engaging, easy to navigate, and consistent across every attendee touchpoint, delivering a polished attendee experience.

OUR APPROACH

Working closely with the CALAFCO team, we developed a coordinated set of event materials that balanced functionality with strong visual design. Our process focused on:

• Maintaining consistency across all printed and digital conference assets.
• Designing materials that enhanced the attendee experience through clear organization and professional layouts.
• Incorporating each year’s conference branding while remaining aligned with CALAFCO’s overall identity.
• Managing revisions efficiently to meet print production and event deadlines.

Because of our long-standing relationship, we were able to anticipate needs, streamline the design process, and provide reliable support throughout the project.

RESULTS

Our ongoing partnership has helped CALAFCO present a cohesive and professional conference experience year after year. By providing consistent creative support since 2017, we’ve helped the organization maintain a recognizable event identity while adapting each conference to its unique goals and audience.

The longevity of this partnership reflects a trusted working relationship built on responsiveness, attention to detail, and the ability to deliver high-quality materials on schedule.

KEY HIGHLIGHTS

• Authored and designed the complete 30-page Brand Standards Manual
• Expanded an existing brand into a scalable organizational system
• Created custom department logos, including Fire and Police
• Designed branded templates and rollout tools for the City its departments
• Established standards for print, digital, presentations, and social media communications

DELIVERABLES

30-page Brand Standards Manual

OVERVIEW

The City of Indio engaged our team to develop a comprehensive Brand Standards Manual that would ensure consistent use of its existing visual identity across departments and public communications. While the City’s primary logo had already been established, we expanded the brand system by creating department-specific branding, templates, signage, and implementation tools that made the brand practical and scalable for everyday use.

We authored and designed the complete 30-page guide, providing City staff with a clear, accessible resource for maintaining a cohesive brand across print, digital, and social media communications.

THE CHALLENGE

With multiple departments producing their own communications, the City needed a standardized framework that would preserve brand consistency while allowing individual departments to maintain their unique identities. The solution needed to be practical, easy to follow, and flexible enough to support a wide range of internal and public-facing communications.

OUR APPROACH

Rather than redesigning the City’s existing logo, we focused on expanding and implementing the brand across the organization. We created clear standards for logo usage, typography, color, messaging, and collateral while developing department-specific assets and branded templates that could be used consistently across City operations.

Beyond establishing internal brand standards, we helped elevate the City’s public-facing identity by supporting strategic branding initiatives and facilitating new collaborative opportunities. This included helping broker partnerships with Goldenvoice that resulted in co-branded marketing pieces and magazines, extending the City’s global reach as a “top place to visit” through high-profile collaborations while maintaining a cohesive and recognizable brand presence.

Our team also wrote the manual’s content, translating branding best practices into straightforward guidance that employees, departments, and partners could easily reference and implement.

RESULTS

By pairing the simplicity of the new logo with vibrant design elements and authentic photography, CV

Strategies was able to, in collaboration with Indio staff, successfully create a brand identity that is both modern and deeply rooted in the local context, fostering a strong sense of place and community pride.