An Emmy award winning journalist with more than 20 years in the communications industry, Erin develops and delivers a comprehensive communications strategy for each client by combining media definition, audience identification, targeted positioning and focused execution. The CV Strategies model includes a balanced methodology of conventional public relations, community relations and image adjustment, government relations and a sophisticated blend of whisper, conventional and guerilla tactics. Erin’s goal is to build and implement tactical messaging and perception strategies.

Tara leads the staff at CV Strategies, where she guides the development and execution of communications and outreach campaigns for public agencies, nonprofits and corporations. She has served as the architect of multiple, complex outreach efforts that include enhanced website design, branding, strategic planning, water and wastewater rates outreach, video direction and communications training. Tara’s background in graphic design gives her a unique skill set and the ability to convey highly technical information in a visual format that provides added value to her work with clients. Since joining CV Strategies in 2010, Tara has proven herself as a skilled leader who helps clients successfully overcome their communications challenges.

Jude supervises the administrative business operations of CV Strategies. He oversees client billing, supervises accounting practices, and serves as a liaison with external stakeholders. Jude manages and monitors internal performance with precision to keep CV Strategies a smoothly running and dependable firm.

With three decades of newspaper reporting experience in Southern California, including extensive water industry and environmental coverage, Janet brings strong storytelling and editing skills to the table. She has a knack for interpreting complicated, scientific information and making it understandable and relevant. Along with her extensive media connections, Janet is adept at building relationships, delivering information on multiple platforms, and creating compelling narrative that engages, empowers and influences diverse audiences.

With 10 years of experience in television news, Allyssa Dickert is an experienced multimedia journalist with extensive proficiency in video production. Her ability to develop innovative, high-quality content, combined with her creative energy, enthusiasm, and advanced technical skills, makes her an integral part of the CV Strategies team. Allyssa is adept at transforming concepts into results that exceed clients’ expectations. She successfully manages and leads projects from start to finish, including identifying story ideas, conducting research, writing, interviewing and producing. Her experience as an influential news reporter, producer and writer gives her a knack for storytelling, allowing her to create content that engages the viewer. She is adept at turning complex topics into digestible, compelling information and generating content that can be shared across multiple platforms, while also promoting the client’s brand and visual identity.

A California attorney with a broad level of experience in public, government and non-profit relations, Beatrice has exceptional mediation skills that are often put to use when working on collaboration projects. Her skills in messaging and positioning of complex issues, initiatives and projects are an essential part of the CV Strategies team. Her wide-ranging expertise has helped cultivate the strategic and nuanced perspective that is critical in the development and implementation of effective communications planning. She handles collaboration between numerous internal and external stakeholder groups on a daily basis, ensuring an optimal and constructive connection.

As a television journalist and newsroom leader, Shawn knows how to tailor a message so it resonates with audiences. His career took him to newsrooms around the country, with hands-on and management roles in big cities such as Chicago, and rural areas including Montana and West Virginia. Shawn most recently served as News Director at the NBC and Univision stations in Palm Springs. Shawn is well versed in translating detailed, industry-specific information into easy to understand and engaging messages that the wider public can understand.

With more than 15 years of industry experience, Nisha brings strong communication instincts and skillful writing to the CV Strategies team. Her ability to develop dynamic content helps public and private sector clients realize their goals and objectives. Nisha is experienced in successfully leading government engagement efforts and collaboration across multiple agencies, and in building partnerships and managing stakeholder relations. She specializes in the tactical implementation of targeted community outreach and education efforts that foster public engagement and support. Nisha builds comprehensive communication plans and outreach planning strategies. She writes and facilitates engaging social media campaigns, press releases and collateral. Nisha’s unique talents, enthusiasm and knowledge of public agencies make her a valuable strategist.

Jessica brings nearly a decade of strategic account management and marketing experience to CV Strategies. Skilled in business development, marketing strategy, and event management, she has a comprehensive understanding of marketing needs for all clients, having experience in everything from content creation and public relations to brand development and client rebrands. Born and raised in Palm Springs, she is deeply rooted in the Coachella Valley and completed her Bachelor of Arts in Journalism and Media Studies and Communications from San Diego State University.

With a high caliber of know-how in the graphic design industry, Lynn Oliva combines professionalism and creativity in order to tap into her clients’ visions. A graduate of the Art Institute of California, Lynn has developed a wide array of expertise in various programs that make her a competitive asset for CV Strategies. Lynn is proficient in multiple programs including but not limited to Photoshop, Illustrator, InDesign and After Effects. She understands the aesthetic value and care that must be put into web design in order to maximize business and customer satisfaction. With attention to both detail and deadlines, Lynn’s expertise flourishes in a communications environment.

A visual communicator who brings an edgy and innovative style to graphic design at CV Strategies, Marcos utilizes his unique artistic sense to create eye-catching illustrations and layouts for custom marketing materials, flyers and advertising. Marcos previously worked as an art director for a printing company. He perfected his pioneering approach at the Art Institute of California, where he learned Photoshop, Illustrator, InDesign and Audition.

With a decade of experience and a wealth of print, digital and social media skills, Heather is a vital member of the CV Strategies team. This Chicago native took her talents abroad, returning to the States after several years of living and learning in the United Kingdom. Heather’s experience, which includes an extensive background in fashion and household consumer product development, along with her multidisciplinary approach and abilities, makes her a unique and valuable addition to the CV Strat crew. She upholds each client’s vision by generating creative ideas and refining design elements until an exceptional product is achieved. Having worked with a variety of brand types in both B2B and B2C verticals, Heather understands how to visually communicate each message tastefully and effectively with specific attention to the client’s needs and brand identity.

Chelsea is a self-taught techie who puts her passion for technology to work providing CV Strategies’ clients with web development services. By the age of 16, Chelsea was building websites in HTML and installing Internet and programming software for a fiber optics company.
At 18, Chelsea joined a global sales and marketing company which led her to developing a large organization that took her around the world. During this time, she was the host and presenter for events of 300+ attendees, sharing her experiences and motivating other young entrepreneurs and business associates. Chelsea led the website development department at FG Creative, while also assisting with social media account setup for clients, online reputation management services, online digital campaign management and monthly website maintenance. Recently, Chelsea joined CV Strategies in 2020 to work in unison with the website development department in refining and launching several new sites.

Kevin brings years of video and post-production experience, having worked on hundreds of projects for multiple industries, including hospitality, entertainment, and social. As Co-Founder and Lead Videographer and Editor for Souless Industries, he led the team from storyboard development and budgeting to shooting video projects and post-production. Kevin’s diverse background of clientele gives him the experience and versatility needed to benefit CV Strategies and their clients. His innovative ideas, unique storytelling perspective, and strong character make him a great asset to the team.

With a strong eye for detail and pattern recognition, Jacob brings knowledge of linguistics and storytelling to CV Strategies. Jacob’s diverse work experience, from construction offices to classrooms, gives him the versatility to tackle any project with confidence. Communication, especially in writing, is second nature to him. A Southern California native, Jacob received his degree in Linguistics from San Diego State University and is working toward a master’s degree in Literature.

Nicole brings 12 years of customer service expertise to her vital role at CV Strategies. Her ability to effectively multi-task, coupled with her organizational and project management skills, helps ensure CV Strategies meets its clients’ needs in a timely and professional manner. Her courteous, approachable demeanor and willingness to serve ensures a positive client experience. An integral part of the CV Strategies team, Nicole is a driving force behind the success of the company, keeping the office operating smoothly and efficiently.