Palm Springs
Visit Greater Palm Springs: One CV Campaign
CV Strategies partnered with Visit Greater Palm Springs on its One Coachella Valley campaign to educate local residents and businesses about the positive economic impacts of short-term vacation rentals in the region. As part of this collaboration, CV Strategies developed strong marketing collateral, including vinyl and retractable banners, brochures, and branded insulated bags to hand out at community events. CV Strategies also conceptualized, designed, and delivered an extensive advertising campaign across various channels that featured commercials, magazine articles, billboards, radio advertisements, targeted digital ads, and more. The campaign was further enhanced by an influential social media presence that spread awareness to the Coachella Valley locals and beyond through educational posts, statistical insights, and local business testimonials.
