City of Manteca
Prop 218 Outreach
The City of Manteca tasked CV Strategies with creating a comprehensive Prop 218 outreach strategy that included a detailed communication plan and a designed document for City Councilmembers and key stakeholders. CV Strategies conducted extensive research on the City’s existing history and existing rate structure to create a compelling case for necessary rate increases across its water and wastewater departments. The City’s target audiences were identified across various demographics and an accompanying key messages section outlined specific talking points to increase community education and adoption.